The cover of the book by Erik Kessels explains what it is about. What you can’t see from the photo is that the book also opens the wrong side. Genius touch.
The general thrust of the book is about taking failures, accidents, non-conformity and embracing it to make something creative and different from the normal. Making something unexpected and interesting. It is full of examples of artists doing this, including photographers and sculptors.
It is a reminder to think differently and create differently. To not produce chain-art, to not be McDonalds or Heineken.
Failed it! (2006). Kessels E. New York, Phaidon Press.